Well, while business cards make small innovations, billboards are embracing big-literally big-innovative design ideas. We have seen billboards which detects the gender and age of onlookers. We have seen smoking billboard. We have seen wonderbra billboard which requires 3D glasses to see its âfull glory’. Here is another billboard which grabs our attention with its different design and execution.
This billboard is for non-profit Stop Accidentes, and it has been developed by McCann Erickson, Madrid. The billboard has a giant bottle built around a wrecked car. Oh, it really might have been a laborious task.
see also: big ambient effort that gathered together 80 crashed cars
Via: Copyranter
