This print advertisement was launched by Sony to promote its famous product superdelux Bravia. The advertisement focuses on the superb picture quality having close proximity with the real action. The advertisement gives impression that watching anything on this television will give effect as if the scenes are actually happening in front of your eyes. The advertisement showing different actions apparently appears to be scenes of different movies, reflecting that all the action is taking place in a living room.
The art direction of the advertisement is undoubtedly perfectly executed. However, in this sort of advertisements besides a nice idea the execution need a very strong and insightful art direction and in this particular ad both the components seems to be achieved.
The copy of the ad is extremely simple that reads, ‘Comes alive’. The ad was created by Downtown Partners, Toronto.
Via Coolzor
