This print advertising campaign was launched to promote the Belgian radio station ‘Radio Contact’. Having a look at the campaign, it appears that it is a bit difficult to squeeze out message from the advertisements. The campaign is showing some peculiar situations where people are trapped awkwardly. The campaign probably aims at no matter if a person is trapped in an awkward situation; there is always a room to feel good.
Despite being slightly puzzling and ambiguous, the campaign presents an extremely hilarious advertisement. The basic approach of the campaign is evidently humor and it reflects that the idea was to link the radio station vaguely with an impressive touch of humor.
The copy of the ad reads, ‘Whatever happens, feel good – Radio Contact’. The campaign was created by Leo Burnett.
Via Coolzor
