Sometimes bad things happen to good lunch boxes.
That is a good caption that can tempt the art-director to think wild, and that is what exactly happened in this print campaign for Sun light anti-bacterial dish washing detergent.
The campaign, developed by Lowe Bull, Johannesburg, presents ads which feature slightly funny situations. But these funny situations help to easily bring home the message.
CREDITS
Advertising Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Rui Alves
Art Director: Juliet Honey, Miguel Nunes
Copywriter: Konstant Van Huyssteen
Photographer: Mark Lanning
Via: Ads of the world
