An Advertising Age estimate says that the car companies on an average spent $630 to advertise each new vehicle. In 2004, the figure dropped from a record $645. Among automakers Toyota seems to be the one that is following the exercise quite religiously. It tops the chart by spending only $473 per vehicle. Along the lines names like DaimlerChrysler AG and Nissan North America Inc. also spent much lesser than previous years.
But not all are following the trend though. In fact Ford Motor Co., General Motors and American Honda Motor Co. spent more on advertising than previous year.
Volkswagen of America Inc. to be specific spent $1,365 per vehicle.
Spending by brand
Here’s what brands spent on U.S. media advertising last year for every new vehicle sold.
Brand Per-vehicle spending
Scion $284
Isuzu $293
Ford $369
Toyota $422
Chevrolet$454
Mini $458
Honda $482
BMW $507
Volvo $599
Chrysler group $619
Bentley $632
Porsche $648
Mercedes-Benz$660
Pontiac $671
GMC $681
Buick $751
Kia $785
Mazda $807
Nissan $861
Subaru $863
Lexus $875
Hyundai $932
Lincoln-Mercury $965
Saturn $1,012
Acura $1,050
Cadillac$1,088
Suzuki $1,161
Audi $1,221
Volkswagen $1,431
Infiniti $1,545
Mitsubishi $1,557
Maserati $1,968
Rolls-Royce $2,044
Saab $2,116
Hummer $2,343
Land Rover $2,406
Jaguar $2,517
Aston Martin $3,698
Via [Autonews]
