Cooper Tire & Rubber Co. attention is now reallocated towards the young and high performance- minded audience. They have launched a new ad campaign that too nation wide so as to incorporate television and print ads unfolded to young audience full of zing.
In order to target Young audience, Cooper ads will be on television in form of television spots that will be aired on MTV, MTV2 and ESPN and will highlight as well as feature through rock music but in a awesome black-and-white format.
Print ads matching will also follow the electronic trend and highlight the Cooper’s performance tires. Along with print and TV ads coopers name will also flash on Web sites like weather.com and cardomain.com.
These TV spots along with print and online ads definitely are going to be strategic for Cooper and will be booming with young prospective buyers.
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