Dear chain smokers, occasional smokers and non-smokers, I hope that you all have seen the 25 ads you should see before you light up another cigarette. Again, anti-smoking advertising efforts, as always, continues.
This campaign developed by Network Advertising, Mumbai, points out to the dangers of passive smoking. The campaign depends emotionally tells the smokers about the dangers they cause to the family members. It features family members between the fingers like a cigarette and the copy reads- Smoking. Pleasure for you. Poison for your family.
The campaign is simple and communicative. If we consider its role as an advertising initiative against smoking, it performs well.
CREDITS
Advertising Agency: Network Advertising, Mumbai, India
Art Director: Prachi More
Copywriter: Munaf Sheikh
Via: Ads of the world
