How do you make a smoker quit smoking? Show him gory pictures of death due to the noxious ‘N’. If it works, then perhaps CONAC (Chilean Corporation Against Cancer) can get away with its brutal depiction of passive smoking. Effective, powerful and attention-grabbing, yet grotesque at the same time, the ad conceived by agency Draftfcb may draw flak for its hard-hitting visuals. However, the fact remains – bad habits die hard. And if you desire more noise, hit harder. If ‘smoking isnt just suicide, but murder’, chances are that the world would sit up and take notice. Having said that, one does wonder if a little subtlety would have helped. Perhaps, yes! Perhaps, no! If it communicates the message, it is just right. Isn’t that what ads are meant to be?
Via:Nickpapageorgia
