Sky-high campaign for Vodafone

Dr Prem Digital Healthcare Marketing

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Yes, literally. Vodafone’s new advertising effort in India touches the skies. With a view to show its thankfulness to its customers, the Vodafone offers them an exciting journey on its air-ship A-60+.

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As part of its unique marketing venture, Vodafone has launched an Airship Ride contest, and the winners will be announced daily basis. They will get the chance to enjoy this costly sky- ride. Vodafone has also announced another contest for customers who can spot the airship as it glides over their city.

The Airship A-60+ is manufactured by American Blimp Corporation. The large balloon structure is filled with 68,000 cubic feet of helium and is 128 ft long, 36 ft wide and 44 ft high.

Via: afaqs

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