This campaign, developed by Dag&David, London, sheds light on the pathetic condition of people who suffer from Multiple Sclerosis. The campaign is for Multiple Sclerosis Society.
The print ads, which depicts the difficulties faced by the patients, also urges them help as well as offering help to the patients.
One ad features how blindness occasionally hits the MS patients without any warning. The ad, though polished by Photoshop gimmicks, really succeeds to communicate the agonizing situation faced by people who suffer from MS.
The copy reads- You can’t focus. It’s blurry. No colour. The full blindness. It happens. Then stops. It happens again. Sometimes it lasts the whole day.
People with MS can never predict, Multiple Sclerosis Society is giving help to anyone affected by MS.To find out more or make a donation call the freephone helpline at 0808 800 8000 or visit www.mssociety.org.uk
CREDITS
Advertising Agency: Dag&David, London, UK
Art Director: Dag Aarseth
Copywriter: David Sneeggen
