A marketing stunt for Air Craze, which makes ultra-realistic remote controlled flights. To promote the product, they selected the perfect venue- the Singapore Air Show.
They planted actors wielding Air craze Remote Controls in the crowd gathered at the air show and they pretended to control the jets flying high above the skies. The audience on the ground wondered who really controlled these flights. It was only when people read the message on the actorâs t-shirt that they realised it was a marketing stunt.
Well, the cops in Singapore are broadminded. I guess.
CREDITS
Advertising Agency: DDB, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Senior Copywriter: Vinod Savio
Art Director: Sham Nasaar
Producer: Suhaimi Saadan/ Naresh Kumar
Account Manager: Gaurav Singh
