Shanghai Blood Center had launched this impressive ambient advertisement campaign in China to encourage people to donate blood for the people in need. In Shanghai, blood is needed every 90 seconds, however, the resource of blood is always in shortage. Therefore, advertisers decided to design a Christmas gift to give out to white collars in companies to recruit more donators. To execute the idea, they created an hourglass with red-colored sand in it, which represents the blood.
And printed the profile of a man and the Red Cross on each side of the timer. Consequently, the relationship between the donator and receiver of blood was effectively established. The campaign impressively displayed how any person running short of blood can be helped by other people printed on the other side.
The presentation of the campaign is undoubtedly very impressive and the urgency and the need of blood donation have been smartly displayed. The campaign was created by TBWA, Shanghai, China. The copy printed on the pack reads, ‘You could be saving someone’s life this second, and he could be saving yours the next.’
Via Twenty Four
