Amnesty International in its efforts to curb violence against women, launched this print advertisement campaign in Thailand. The campaign clearly focuses on the fact that most of the domestic violence cases go unreported and it does not mean that the violence is not taking place. The campaign seems to be aimed at women to encourage them to raise voice against abuse and exploitation. The advertisements are showing men abusing women appearing on a small section of a sheet, while rest of the sheet left blank to depict that even there are other cases on the page that people don’t see.
However, the advertisements are seemed to be falling short in conveying their message effectively to women. The same idea could have been more effective if it was distributed in form of leaflet. The text of the campaign reads, ‘Not all domestic violence is visible. Stop violence against women’. The campaign was created by Grey Bangkok, Thailand.
Via Twenty Four
