So, at least for a while you will become a seagull, Pelican, or Seal when you are at the Seafood festival 2010; that is what this campaign indicates humorously. However this kind of humor using animal heads is not a new thing.
The print campaign, developed by Labase, Mexico, features people with heads of seagull, Pelican, or Seal who sit at the seafood festival eagerly awaiting the dishes.
The copy reads- You know you love it. Seafood Festival 2010
The campaign tries to make a humorous connection with the message.
CREDITS
Advertising Agency: Labase, Mexico
Creative Directors: Candy Crudele, Andrés Cedillo, Walter Malo
Art Directors: Walter Malo, Luis Amador
Copywriter: Andrés Cedillo
Photographer: Carlos Arnaus
