I believe that this is a best way of promoting this product. This is such an ad which deserves to be remembered for a long time and archived under features sections like the funniest ads of all time.
The print ad, developed by TBWAYehoshua promotes the iPhone⢠app. from Maccabi. This app helps you to get immediate appointment of a doctor.
The way the message has been conveyed is in a funny way. It features a man who is on the verge of a fall, uses this app before he lands violently.
The copy reads- Maccabi’s iPhone⢠app. Make a doctor’s appointment, Anywhere anytime.
CREDITS
Advertising Agency: TBWAYehoshua, Tel Aviv, Israel
Creative Director: Amit stoler
Art Director: Kobi benwalid
Copywriter:Alon hadad
Illustrator: Yulia titov
