This is an interesting advertising campaign for Scrabble driving home the point fantastically and in a humorous manner. As the campaign focuses on the competitive aspect, it is showing how the words trying to trap other words in order to get ahead in the competition. This is actually a very intelligently conceived idea and presented a lucid manner to convey the message across.
The treatment of idea is fantastic in its execution. The campaign has been well knitted to display an entertaining portrayal of the idea. The copy of the ad reads, ‘May the best word win’. The campaign is created by Ogilvy & Mather, Denmark.
Via Emaaltshift
