This print advertisement campaign meant for promoting kitchen towels has exhibited a remarkable example of creativity, which has been displayed with utmost simplicity. The campaign was launched in Malaysia to promote Scott Kitchen Towels. The campaign apparently aims at conveying or displaying the absorbent power of the product. The advertisements are showing different kinds of liquid spills at different places in a house but when it goes through the product, the spill over fails to cross the towel due to its absorbing capacity.
The presentation of the campaign is extremely simple and it comfortably communicates its message through articulate visuals. The execution of the idea is evidently very neat and perfect along with great art direction. The visuals of the advertisements are so expressive that very little text has been used in the campaign. The punch line of the campaign reads, ‘Super Absorbent’. The campaign was conceptualized and developed by JWT, Kuala Lumpur, Malaysia.
Via I Believe in Adv
