This award winning television advertisement was launched by Ryabushka Eggs last year, a Russian poultry firm under the title, Asleep, in Russia. The advertisement is laying focus on the humane aspect of the firm that deals poultry products. Certainly it was a unique idea to portray compassionate picture of a poultry product. The advertisement is showing an old woman and a man during extremely cold environment entering house where a hen was sleeping on her bed.
The lady in the advertisement requests the man to not to wake the hen for another five minutes. The advertisement aimed at touching emotional chord of a person than highlighting the product benefit. The ad had won silver at Gold Drum award, a cristal at the Central Europe Cristal Awards 2007 and a bronze at the Epica Awards. The advertisement was created by Saatchi & Saatchi, Moscow.
Via Duncan’s TV
