This television advertisement was launched by Nokia to promote its latest product of N series, N95. This advertisement, about two-minute long, has taken efforts to show that how different utilities have converged in a single device. Another aim of the advertisement is to compare it with personal computer. The advertisement is apparently based on divergent views expressed by the users of this product.
The advertisement is very direct in its approach and it very bluntly outlining the product benefit. However, in technological devices this approach to advertise products is very effective as it has the capacity to draw new consumers who have less knowledge of technology.
The advertisement seems to incorporating a wider range of customers from different nationalities and races. Thus the ad is showing the wider acceptance of the company that provides utilities in a single device to suit individual’s requirement. The tagline for the latest product is, ‘It’s what computers have become’.
Via Duncan’s TV
