The Romanian Bridge of Hope Foundation, Fundatia Podul Sperantei, had launched this print advertisement to counter increasing problem of use of heavier drugs in Romania. At present the foundation is not in position financially along with a definite strategy to approach drug addicts. Therefore they resorted to create awareness about the repercussions of this deadly addiction. The campaign aims at spreading the message that how harmful this addiction is.
The advertisements are showing drugs have been decorated in shapes of heart and brain and addicts are sniffing it with a straw. The idea was to highlight the fact that if anyone is sniffing drugs then the person is actually destroying his lungs. The presentation of the ad is not that expressive that people can understand it easily. The copy of the campaign reads, ‘Wipe yourself out’. The campaign was developed by La Roumanie.
Via Hout Lust
