This ad for safety of pedestrians has been quite categorical that the onus is also on the pedestrians to avoid road accidents. The ad clearly spells out that even pedestrians need to be careful while crossing the road. However, the focus of the ad is to convey that at many occasions it is really difficult for drivers to spot pedestrians in time. The ad campaign has used camouflaged posters to depict the confusion that takes place during an accident.
Moreover, the campaign presents a fine example of judicious execution of a fine idea. The campaign has been created by Ad Planet Group, Singapore. The strap line of the ad reads as ‘Not every driver can spot you in time. Even at pedestrian crossings, look before you cross’.
