This is actually a hard-hitting outdoor ad campaign done in France by Medecins du Monde. The advertisement campaign has been carried out to draw attention of public to the perils of many homeless and poor elderly people who died last winter because of cold. The campaign can also be dubbed as a guerilla campaign showing crucifixes that are made from the street poles bearing the copy ‘Every winter, hundreds of homeless die on the sidewalks. React.’.
The ad campaign has been intensely conceived and executed by Euro RSCG C&O. Of course the ad campaign is not using any original idea but execution of the ad has made it so hard-hitting that it would be difficult for a passerby to not to pay attention to the ad.
Via HoutLust
