Ahead of the Easter road safety period Queensland Government is going to splash a media campaign of graphic Television commercial which will show images of maimed bodies and mangled car wrecks.
The graphics are shocking and Advertising Standards Bureau is receiving a plentiful of complaints. However, the Board feels that since the genre of the ad is social a greater level of violence is justifiable.
Julianne Bailey, the executive director of the ad agency that created the commercial says way back in 1994 they also have created similar shock value advertising in Northern Island and now that it enjoys lowest death rate in 50 years can not be termed as chance.
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