Sheraton Hotel and Resort uncovers $20 million worth of global advertising campaign, ‘Warm Welcome.’ The campaign aims to position ‘You Belong Sheraton’ brand around ‘warm’ and ‘comforting’ proposition. Sheraton’s branding on ‘Greetings,’ follows the promotional strategy of its sister concern Westin which debuted last month. In the 15 and 30 second spots you will get to hear Pat banter song, ‘We Belong’ in a new rendition.
Deutsch’s Coca-Cola famed Jan Vogel and Rene Villar-Rios has created the ad. The brand in the ad promises to connect with consumers and features people of all ages from around the world warmly greet each other with kisses, hugs, toasts, hand shakes and high fives.
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