This is the latest television advertisement campaign launch by Renault to promote its product clio. The advertisement focuses on the attractiveness of the product that lures people effortlessly while using a fairy tale concept to make the advertisement interesting and to emphasize the product benefit. The advertisement is showing people in a city unavoidably drawn to bait, pulled to their eventual capture and possible filet. The product was used as bait.
The presentation of the advertisement is certainly interesting and humorous and the basic concept of the advertisement was displayed remarkably well. The advertisement has also marked the synthesis of old fairy tales that leaps into imagination and modern days inventions. The advertisement was created by Publicis, Paris, France.
Via: Advertolog
