This is the latest television advertisement rolled out to promote 2008 Mercury Mariner. The basic idea of the campaign was to highlight the design sophistication of the product. The advertisement exercises the latest 3D computer-generated animation technology to produce visually fascinating images of the 2008 Mercury Mariner. To lay focus on the design aspect it has used advanced photography techniques and draws the eye to the Mariner’s present-day design. The ad has shown Wagner taps the Mercury logo and sound waves reverberate and take shape in the form of the Mercury Mariner.
The presentation of the advertisement is very engaging and impressive however, it has just concentrated on the design aspect and there are chances to some it may appear as uninteresting as well. The punch line of the advertisement reads, ‘New doors opened’. The advertisement campaign was created by Y&R, Detroit.
Via: Advertolog
