These posters promoting Reginald D Hunter’s stand-up show, Pride and Prejudice and Niggas were rejected by London Underground. They rejected this ad on the ground that the language of the poster cold be proved offensive to commuters. However, the decision to not to release the ad was reached in cooperation with the owners of the Tube network’s advertising sites, Viacom.
After evaluating the appropriateness of the ad the London Underground in an official statement said, ‘we take into account words or phrases that may offend some passengers. On this occasion, it was felt that the poster is likely to offend, so we took the decision to turn it down’.
On the other hand, the producers of the show have described the rejection as ‘an overt act of censorship’. However, Viacom was willing to run the ad in the condition that the ‘Niggas’ was removed.
