Redo Cross Portugal had launched this print advertisement campaign with a specific call to help the organization in obtaining new ambulances. The campaign has been presented as the rear-view image in order to emphasize what they are in need. The advertisements are showing SOS messages like ‘Save Us’ and ‘Help us’ which would be readable to fellow drivers who would come across it. The target group of the campaign is a bit difficult to ascertain as the pattern of advertisement does not seem to come fit for specific section of people.
The presentation of the campaign is seemingly very placid and expressionless but there could be an interpretation that since they are in dire need of ambulances the appearance of the campaign has deliberately been made slightly ambiguous. Moreover, the effectiveness of the advertisement is certainly in question as it lacks the capability to attract attention and consequently does not have a penetrating idea to turn a person to think in this direction. The campaign was created by MSTF Partners, Lisbon.
Via Hout Lust
