Social media has become a necessity of the hour, as more and more people around the world are being hooked to it every minute. In developed countries alone, around 40 percent of their online population has a social media account. It needs to be understood why this social phenomena has been catching up so fast and what is it that has been driving people crazy to share their photos, videos and messages with the world. There can be several reasons leading to social media becoming a very strong entity. In fact, it has become so powerful that even marketers cannot look anything beyond it to popularize their brands. Check out a few reasons leading the social media to support marketing in such a powerful manner.
Being compulsive and addictive
As per the psychological principle of ‘intermittent variable reward,’ experts suggest that people keep visiting their social media accounts till they get rewarded with responses, likes, messages, tweets, etc. Social media has almost tapped into every user’s basic human drives. That is one of the major reasons behind social media becoming so powerful among users. This gives an assurance to marketers that it can be used as a long-term and reliable solution for marketing their products.
Creating feeling of connectedness
The way people interact on various social media offers them a feeling of connectedness to the world. They feel that social media is a way to meaningful social interaction. That is leading the brands to interact more closely with their customers and prospective clients.
Used by powerful brands
When several top brands are using the social media as a way to connect, interact and market to their customers, there is a driving force that is leading the small businesses to adopt it as a strong medium of marketing.
Being a strong distribution channel
You can always create some great content for marketing your products and services, but it needs a good distribution channel too. There is a medium required that carries forward your content, explains about its merits, and argues over its demerits. All this is done very effectively by social media. Its effects as a distribution channel can be viral. Marketing can be no better on another medium than on social media.
Communicating your passion
If you are passionate about something, social media has the relevant audience to show up and appreciate it. If your content is worthy of customers’ attention, it will receive that worth on social platforms. Thus, social media markets your passion the way you want.
