This recycling campaign was launched earlier this year to raise awareness among people about discarding recyclable good to a bin so that it can be gathered to recycle rather wasting them otherwise. The prime aim of the advertisement was to establish the fact that inappropriate disposable of recyclable goods results in wasting of millions of dollars worth of recyclable articles. In addition, the advertisement sought to persuade people to act in this direction. The advertisement is showing people throwing their dollars, portraying recyclable goods, into bins so that can be recycled for further use.
The presentation of the campaign is not much fascinating or compelling, as it is actually required to be in order to make people think in this direction. However, message was quite strong and it was communicated directly without any frills, so it could be somewhat effective for the masses. The text message of the advertisement says, ‘Every year we throw away over 85 million dollars worth of recyclable goods. Don`t throw it away…find a bin.’
Via 10 Ad
