This is an award winning print advertisement campaign launched by Ghost Pops. The concept of ghost has been used in the campaign in an amusing way to target and entice children for the product. The advertisement is showing ghosts at different locations of houses such as staircase, bedroom and dormitory and the ghosts have shown holding packets of Ghost Pops. The advertisement has used insets to highlight the ghosts, being primary element as well, appearing in the campaign, as this is a popular way to highlight them in a photograph.
However, one really has to stress his or her brains a bit to get the real idea of the advertisement campaign. Consequently, this is not a campaign that straightaway communicates its message. And like all self-expressive advertisements even this campaign considered no copy for itself. The advertisement was held winner for gold at Cannes Lions 2007 in outdoor category. The campaign was created by Net#Work BBDO, Johannesburg, South Africa.
Via Twenty Four
