Radio Advertising Bureau: Hearing is believing on Radio

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This is an interesting print advertisement campaign undertaken by a Radio Advertising Bureau of Finland. The campaign is apparently showing its creative aspect in a very humorous way such as George Clooney of Finland and the most passionate kiss ever. The ad however lacks clarity of the intention of the campaign and the target. The campaign seems to be restricting itself to the concept of humor only which has been done undoubtedly superb manner.

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The idea though seems to be good enough but if the entire campaign is taken into consideration it should have been a bit more comprehensive. The copy of the ad is truly smart that reads, ‘hearing is believing on radio’. The campaign was created by Dynamo Advertising, Finland.

Via Twenty Four

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