The naughty naughty Axe is now on a new mischief. It’s not a TV ad nor a national print campaign. Its kind of mix breed between btw and outdoor to promote the online Axefantasy site and surely has been ideated by some fanatical freak. In the cyber cafe they have placed a short mini denim skirt over the mouse pad with Axe fantasy imprinted on it, you have to place your hand under the skirt to play with it…i.e. with the mouse…cool stuff for disturbed minds…I am not impressed…its too over the tone…
Update, it is been reported that many of the mouse pads are being stolen from the cafes. Axeeffect working.
via [Adjab]
