This is a strategically placed print advertisement in a magazine to remind people that 7th January is pulse polio day. The advertisement was published in magazines on the behalf of Rotaract Club of HR College, Mumbai. The advertisement is giving an expression that the advertisement representing both print and ambient though at a very lesser level. The right corner of the page on which the ad was published was folded giving impression of only a pair of shoes. When the folded part was lifted it shows the real picture.
This was of course a good idea to compel people to take an effort to see the advertisement, which would definitely make them remember the polio day. The idea was presented very neatly and strongly sticking to the point. The art direction of the ad is simply brilliant. The copy of the ad reads, ‘In case you forget… 7th January is pulse polio day’. The ad was created by JWT, Mumbai.
Via Hout Lust
