Seems like Yellow pages arent doing very well on the legal ad side. Kerry Randall and Andru Johnson’s have been vocal about their disgust for the book and have shared their enlightened tips to improve legal advertising on the pages of the Yellow Page.
Firstly, what they suggest is particularity regarding the client one would like to attract. Focus as least as possible, say the retired or the aged. This is quite a contrast to the normal trend where focus is made as wide as possible.
Also included are written exercises based on theories to assess local competition and to make you shine out from the rest.They also suggest relying on one’s own creativity and last on design professionals.
And with the inclusion of appendices of ethical requirements for legal advertising in each state lawyers don’t have to worry about being known anymore.
