Social Housing firm Mears Group is very unique when it comes to advertising.
Their recent innovative campaign displaying a naked bottom to highlight the plight of 1 million children in UK suffering from bad housing is drawing quite a lot of eyes. Evening Standard , Metro newspapers , posters along South Bank and postcards in bars, clubs and cinemas are displaying it all over the focused city, London.
Their latest ad campaign is no less surprising. Named ‘sit-in’ exhibitions are going on featuring 5,000 pictures of celebrities sitting in a red armchair. Besides that visitors will also get a chance to appear in the exhibition and get their photo taken in that same red chair.
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