Prockey Pen launched this interesting print advertisement campaign to promote its marker in an unusual manner. The campaign aims at focusing its quality of being complete sun and waterproof as the main strength of the product, at the same time it has attempted to sensationalize the campaign to some extent by publishing these skinny advertisements. A closer look of the advertisements reveals that the models appearing in the campaign are not wearing any clothes but they have painted their body with the marker. As a matter of fact, these products are usually used by children and these markers are comparatively less prevalent in offices, thereby the campaign seems to be targeting smaller chunk of potential customers.
The presentation of the campaign is apparently enticing for people due to obvious reasons. Moreover, using the same concept in all three advertisements seems to be slightly stretching. The text of the advertisement read, ‘100% water and Sun proof’. The campaign was created by Ogilvy, Bangkok, Thailand.
Via Twenty Four
