Associated Ready Mix had published this unique print advertisement with remarkable graphical designs last year. The California based firm aims at boasting its brand name and efficiency of the firm through this campaign. The appearance of the advertisements suggests that the campaign is best suited for hardcore trade and industry magazines. The advertisements are showing graphical designs of some famous sites where this firm has delivered its product. The main strength of the campaign is based on three main pillars copy, graphical designs and reference of some famous sites of construction.
The presentation of the campaign is very plain that establishes that the company has worked efficiently every time it has received orders. Therefore, mentioning its previous achievement it has attempted its potential customers to have trust in the firm. However, one of the advertisements is carrying an interesting tag line that reads, ‘Together, we can make the world a grayer place’. The campaign is created by Young & Rubicam Brands, Irvine, US.
Via Ads of the World
