This print advertisement was launched by People for the Ethical Treatment of Animals with a view to end live export of lambs and boycott Merino wool. This campaign of Peta has drawn flakes as Australian sheep farmers were infuriated over the campaign. And the fierce criticism has evoked chances of legal action from the Australian Consumer and Competition Commission.
The advertisement showing Australian actress and model Annalise Braakensiek in a pet Peta style advertisement having no cloths on and appeared with a lamb with a strong message on the board. Visually, the advertisement is quite feeble and average despite strong message to be delivered.
The advertisement is a part of its online campaign. On its website PETA is campaigning to end the live export of sheep from Australia, asking web visitors to write to Australian Agriculture Minister Peter McGauran.
Via Duncan’s Print
