This television commercial featuring Casey Affleck launched by the People for the Ethical Treatment of Animals has been rejected by major TV networks in the US. Peta contacted many major networks to air the advertisement but these networks turned down the proposal saying it is deemed too graphic and inappropriate for their viewers. The advertisement aims showing the distorted picture of cruelty being inflicted on innocent animals.
The animal rights group has shown scenes of slaughter houses and factory farms in the 30 second controversial ad. Peta has however, acknowlkedged that the advertisement is disturbing and said in its statement that the ad was banned by E!, MTV, and all eight broadcast stations in Boston, Affleck’s home town.
The organization had strategically chosen Casey Affleck for the job to cash in his increasingly popularity. In the advertisement he argues why he prefers to be a vegetarian.
