Pepsi Cola UK has recently launched a new advertisement campaign in UK. The fresh ad campaign which has been named ‘Max Your Life’ has reportedly drew significant investment. The company has said that the latest outdoor campaign will focus on comprehensive media coverage and TV advertising across the U.K.
The latest campaign is also a first major strategic move since its core rival Coca Cola Co. launched its sugar-free cola, Cola Zero, in U.K. However, Pepsi had tried to counter this ad move of Coca Cola with a relatively smaller campaign carrying a strap line, ‘Max Taste, Zero Hype’.
British Coke Zero ad
Pepsi Max No Sugar
