This is an interesting outdoor advertising campaign launched by the Paparazzi magazine and Publicis Graffiti Argentina. The magazine was celebrating its fifth anniversary. To commemorate the occasion they placed the sun protectors with these visuals in all the cars at the nightclubs parking. These promotional stunts were carried out in night clubs of Buenos Aires, which are very vital places for paparazzi looking for exclusive photos.
Undoubtedly this was indeed a brilliant way to show the instinct of the magazine. The campaign was designed by Publicis Graffiti, Argentina.
Via Ads of the World
