This perplexing print advertisement campaign was launched with a view to promote the medicine for cold and flu of Panadol. The campaign aims at focusing on how people looses their ability to taste and smell during cold and flu. The advertisements are showing some specific ingredients such as salt, mustard and sugar being used out of proportion that destroys a taste of edibles.
The idea seems to be good but it was exaggerated too much to the extent making the campaign a bit forced. The idea was actually good for the campaign if it would have taken a lighter approach in its execution. However, the advertisements are of course good looking. The copy of the ad reads, ‘When you have lost your sense of taste’. The campaign was created by Grey Worldwide, Dubai.
Via Ads of the World
