Will the busy doctors mind it? Probably not. This outdoor advertising effort has been created by Maruri Grey Ecuador for Agudol which is a nonprescription painkiller specially formulated for headache.
For general confidence and gain ground in May to its competitors, this direct marketing effort aims at clinicians who recommend the product to their patients. For this, Adugol created a small wooden box, inside was a racket toy with a rubber ball attached to it with an elastic thread. On one side was printed the face of a frowning man and the other the same face but relaxed. The box was meant to be distributed to its medical representatives.
Credits
Advertising Agency: Maruri Grey Ecuador
Creative Directors: Pipo Morano, Luis Campoverde
Art Director: Luis Campoverde
Copywriter: Pipo Morano
Via: Scary ideas
