Oxfam Belgium has recently launched a print advertisement campaign, Who show one’s hand, to promote its fair-trade products. The campaign has used the photographs of some well known personalities of Belgium such as Prime Minister Verhofstadt, Elio di Rupo and Dina Tersago former Miss Belgium of the year 2001.
The advertisement campaign aims at making fair-trade products sold by Oxfam well known through out the country. The campaign clearly following the strategy of cashing in the well known personalities in the country. However the approach of the campaign has been strategically kept soft and humorous. The advertisement is created by Oxfam itself.
Via Hout Lust
