FBCN has a few months back had launched a print and outdoor advertising program for the Nature Conservation. As a matter of fact, this campaign was started to commemorate the national tree day that falls on September 21 in Brazil. The ad is apparently showing how nature is increasingly becoming the victims at the hands of development. Clearly in order to make people aware of these facts, these sorts of campaigns are essential.
However the print advertisement is way better than the outdoor advertisement due to remarkable visual effect that virtually needs no copy. The copy of the outdoor campaign is ‘The Day of the tree plants hope’ and the copy of the print ad reads, ‘our growth already left control’. The campaign was created by Contemporanea.
Via Hout Lust
