Opera ad comes with Coca Cola in stylish hands

Beautiful ideas come from beautiful minds. Well, this is a beautiful concept, if not out-of-the-box.

The ad, developed by Ruth Advertising, Stockholm, announces- Opera. Now at movie theaters.

The way it conveys this message is actually unexpected, and, to some extent, surprising. It shows hands in ‘opera enjoyment’ coming to the theater seats with a coca-cola in her hand.

And, one more thing. This is a bit confusing too, which even makes us doubt whether this is a cross-selling ad. But, thought there is only coca-cola in the ad, the ad actually promotes opera. In stylish way.

CREDITS

Advertising Agency: Ruth Advertising, Stockholm

Art Directors: Anders Granberg, Henrik Täppmark

Copywriter: Johan Fredrikzon

Photographer: Waldemar Hansson

Via: Ads of the world