Most of the Ads promoting books are very interesting. We have seen how pulp fiction books were promoted. We have seen how a new bloody dimension was added to creativity. Here, another campaign which belongs to the above mentioned genre for Mondadori Publishers, decoratively announces its 30 % reduction in kids books.
Kids are immersed in reading, that what we can see from this print campaign, developed by Tita Milan. The campaign humorously illustrates how kids go through the twist in the story, how they can’t get it off from his head, how they will be back for dinner and so on.
CREDITS
Advertising Agency: Tita Milan
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Elisa Zugno
Photographer: Matteo Macchiavello
