Olympus has recently launched an integrated advertisement campaign including print and online advertising to promote its new range of camera. The basic theme of the latest advertisement campaign is ‘Capture It All’. The campaign aims to promote three digital cameras, E-410, E-510 and Stylus 770 SW. The campaign also aims at emphasizing at some new feature it has introduced in Stylus 770 SW such as the waterproof, shockproof, crushproof and freeze proof digital point & shoot. Along with it, it also emphasizes other new features of its cameras like the first consumer D-SLR with Live View that enables a person to keep eye on the action, not on a viewfinder.
The ‘Capture It All’ campaign was launched in May 2007 and will run through to August in the leading newspapers and magazines. Moreover, the presentation of the campaign is slightly confusing as it has used so many photographs in a single frame. The online campaign is available at getolympus.com. The campaign was created by Deutsch New York.
Via Duncan’s Print
