This interesting print advertisement campaign was launched by Bad Ride to raise money for the Distress center to help socially marginalized people. Distress Centres has been providing an around-the-clock emotional safety net for community members who are socially marginalized, distressed, in crisis, victims of violence or suicidal. The aim of campaign was to make people to donate money for a good cause. The organization has used the concept appealing section of riders to raise money. The advertisements are showing riders are approaching people in different ways and try to sell chocolate and carry out services to raise money.
The presentation of the campaign is not only interesting but self-expressive as well that effectively conveys its message. The art direction of the campaign is actually fantastic along with a nice photography. The tag line of the advertisement reads, ‘On second thought, we’ll stick to the ride’. The campaign was designed by GJP Advertising, Toronto.
Via: Twenty Four
